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Adam McFarland's Articles

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Do Search Engines Care About Valid HTML? Like most web developers, I’ve heard a lot about the importance of valid html recently. I’ve read about how it makes it easier for people with disabilities to access your site, how it’s more stable for browsers, and how it will make your site easier to be indexed by the search engines. So when I set out to design my most recent site, I made sure that I validated each and every page of the site. But then I got to thinking – while it may make my site easier to index, does th... Getting Your Site Indexed Before You Launch I've noticed that most SEO articles focus on what to do after you launch your site. Those that do deal with preparing your site for launch usually discuss on-site SEO like keyword research and meta tags. What tends to be neglected is the advantage that you can gain by getting your site indexed before you launch. With a little planning and a few hours of work it's easy to be indexed by Google, Yahoo, and MSN before your site goes live. The key to getting your site indexed i... Book Review – Warriors, Workers, Whiners, And Weasels We all know a Weasel. You know, that person that threatens to take down your organization by using every sleazy tactic in the book to advance their careers regardless of how it effects others. Warriors, Workers, Whiners, and Weasels: The 4 Personality Types in Business and How to Manage Them to Your Advantage by entrepreneur Tim O'Leary takes a refreshing look at the different personalities we encounter and how to handle them. The premise of the book is that essentially ev... Are Made For Adsense Sites Ruining Search Results? It's happened to you. You've searched for something on Google and several promising results appear. You click on a link, but when you get to the site all you see are a few ads and nothing even remotely close to what you searched for. So you go back to the search results and try again, only it happens again and again until you finally find a page with some decent content...or frustration sets in and you give up all together. Why does this happen? How come in this day and ag... Increase Your Productivity And Your Margins With Free Software I’m guessing you’re pretty busy. You’ve got a ton of stuff to get done everyday and you don’t need to waste time doing monotonous and repetitive tasks. But you also are probably pretty cost conscious and don’t have money to throw away on every piece of software that you need. Thankfully, there are several fully-functional free software packages out there that can help you and your business save time and money. OpenOffice What it is: office suite that’s compatible with all... How To Prioritize Your Work Regardless of whether you are a student, work at home mom, a web designer, or a CEO of a Fortune 500 company, prioritizing your work is critical to your success. Failing to prioritize your work load usually results in being extremely inefficient and extremely stressed out. How many times have you thought to yourself “I have so much to do today, how am I ever going to get it all done?” There is no exact science to prioritizing, but there are several tips that should help yo... Book Review – Guerrilla Marketing For Free Sure, advertising is easy if you’re Pepsi or Apple, but what if you don’t have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson. We’ve all heard examples of businesses that spend nothing on marketing and yet never seem to be lacking in customers (Kri... Book Review - Net Entrepreneurs Only Everyone loves to read other peoples success stories. It provides us with evidence that amazing things do happen to normal people. By learning what they did to succeed we come one step closer to success ourselves. Such is the case with the ten stories told in Net Entrepreneurs Only – 10 Entrepreneurs Tell the Stories of their Success by Gregory K. Ericksen and Ernst & Young. Ericksen interviewed ten of the most successful entrepreneurs at the turn of the century and presen... What Does Everyone Have Against Hockey? We're in the middle of the first NHL Playoffs since 2004 and there seems to be a common theme. No it's not Ilja Bryzgalov shut-outs (although those seem to be happening quite often), it's NHL bashing. It's no surprise that the NHL is not as popular as the NFL, Major League Baseball, the NBA, or NCAA Football and Basketball for that matter - but it gets treated by major media like it is a joke of a sport. Shows like Around the Horn on ESPN constantly make fun of anyone who ... Embrace Rapid Change We are living in a very unique time period. Innovation happens faster than we can process it, especially on the internet. If you literally take a week off, you have missed a ton. There's a good chance you missed Google's latest release, Apple's newest iPod, or AOL's legal battle. Take a few months off and you've probably missed the introduction of a technology that will be pivotal in the future (think about how hot AJAX is right now and most of us hadn't heard of it a year ag... Oln’s Playoff Hockey Coverage Doesn’t Make The Cut Like many hockey fans, I was just happy that hockey was back this year. I didn’t care that ESPN didn’t renew their TV contract with the NHL - I figured OLN might have a few hiccups, but overall they would do fine. I was wrong. OLN has been a disaster all season long and it’s not getting better. I understand that they have never done the NHL before and that they only had a few months to hire announcers, camera crews, build a set, etc. But the worst part about it is that the... The Top 5 Sports News Web Sites There are literally thousands of places on the web to get your sports news information. Whether you want the latest headlines, up to the second scores, editorials, or in depth analysis, there are a myriad of choices for you. While some sites only offer one or two of those things, there are several that offer all of those and more. My Top 5 are below: 5. Yahoo! Sports (sports.yahoo.com) - this site is all substance and no flash. It looks essentially the same as it did five ... Entrepreneurial Failure - Get Used To It To be a successful entrepreneur you are going to have to learn to deal with failure. There is no way around it. Thomas Edison tried over ten thousand different experiments before he finally demonstrated the first incandescent light bulb on October 21, 1879. Bill Gates' first company, Traf-O-Data, was a failure. Michael Jordan was once quoted as saying: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winn... The Top 10 Sports Video Games Of All Time There have been hundreds of sports video games throughout the years. In less than forty years we’ve gone from Pong to MLB 2K6 for the Xbox 360. But the evolution of games hasn’t always meant better games. Just because a game has flashier interfaces and better graphics, it doesn’t necessarily make for good gameplay. That’s the reason that many PS2 and Xbox games are doomed to linger in discount bins at your local game store, while classics like NHL ’94 and Tecmo Super Bowl con... The Top 5 Sports Books Of All Time There have been thousands of sports books written throughout the years. Some have been absolute crap and most are mediocre at best, but there are that select few that remain deep-seated in our memories as classics. Below is my Top 5 of all time. There are some popular books missing – either because I don’t think it is as good as everyone else, or because I haven’t read it. 5. Foul Ball, By Jim Bouton - Bouton gives a candid look at a corrupt sports town. All he wants to do... Tips For Success In The World’s First Sports Stock Market The AllSportsMarket is a financial exchange using a professional trading platform to buy and sell issues of sports teams. It is just like the stock market, but with sports teams! You compete with other players for real money. Money is earned from the ups and downs of the prices of teams and from dividends paid when teams win. The AllSportsMarket is 24 hours, 365 days a year - you can trade at anytime and as often as you would like. You can fund an account for as little as ... Book Review: Start Your Own Business If you want to start a business, but don't know where to start, then the place to start is with "Start Your Own Business: The Only Start-Up Book You'll Ever Need" by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine's large knowledge database regarding starting a business. The book literally takes you through the entire business process - from determining if you really have what it takes to run a business to... Older Announcers Need To Know When To Call It Quits Deciding when to retire from something you love has to be a difficult decision. Whether you are an athlete, business owner, architect, writer, or sports announcer, the decision to walk away from a life that has defined you for nearly half a decade is certainly not an easy one. That said, no one wants to be the one who is holding on to a position that they are no longer good at, especially in a field that has superior talent waiting in the wings. Unfortunately there seems ... Is Al Michaels Still The Best NFL Play-By-Play Announcer? When ABC “traded” Al Michaels to NBC this off-season to be their number one play-by-play announcer for their new Sunday night NFL football package, it became clear that he is still perceived to be the best play-by-play announcer in the business. However, is that perception still a reality? Michaels began his career back in 1986 on ABC’s Monday Night Football, where he remained until switching to NBC for the 2006 season. While at ABC, Michaels was part of several broadcast... Why Is Billy Packer Considered A Better College Basketball Analyst Than Bill Raftery? Every year around this time I ask myself the same question – why is Billy Packer the lead analyst for CBS’s coverage of March Madness? While Packer is working the game for the TV audience, Bill Raftery is calling the game for the much smaller radio audience with more passion, knowledge, and love for the game than Packer. Raftery and Verne Lundquist are CBS’s second pair to Packer and Jim Nantz, who have been number one for the past 15 years. Packer seems to be hated by mor...

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