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Everything in AdSense is about choices and learning what works best for your particular website. Ad formats are no different. There is a selection of different formats for text-based ads you can choose to place ads into your website exactly where they will work best for you.

If you want a large ad unit on top of your site or in the page footer than you will most likely go for the leaderboard. The leaderboard is a very popular ad design and adsense places 4 ad units in the leaderboard. The size of a leaderboard is 728 x 90 pixels. The leaderboard design converts well on most sites that use this format in the header

The next banner ad layout is the 468 x 60 pixels ad. This is a typical banner design that can be placed almost everywhere. This ad displays 2 ads one alongside the other. The half banner obviously is half the size of the full banner and it’s format is 234 x 60 pixels holding only 1 ad. These are the horizontal banners but adsense also has some vertical designs the first one being the 120 x 240 pixels

For small ads, place the Button ad format on your website. This format is a 125 X 125 square and holds a single AdSense ad. This can be the perfect showcase piece for an ad, especially when formatted with a background color.

If you want several ads, you might prefer the Sky Scraper format which is 120 X 600 in size. It can hold three or four ads easily and can be placed on either side of the website content. If you want more space, choose the Wide Sky Scraper format which is 160 X 600 in size and can readily hold five Adsense ads.

Several rectangle formats are used for in content display. The first one of them is the 180 x 150 pixels small rectangle holding one ad. The medium formt holds 3 or 4 ads in a 300 x 250 pixels layout and the large rectangle ad unit is measuring 336 x 280 pixels for up to 4 ads. The second square rectangle measures 250 x 250 and can also hold video ads

If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller ad that measure 468 X 60. The Sky Scraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.

There are also various layouts for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety as the text and image ads.

This Traffic Generation article is provided by Articleteller - The Free Article Directory http://www.articleteller.com

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